Alright, I think I like tumblr now.

A pun post crossed my dash, and I reblogged it with an equally bad pun in return. A couple of my followers find it funny, it’s a good day for everyone.

That was on July 7th.

Virality on Reddit was entirely algorithmic. You could garner a couple crossposts, but the success of a post was entirely dependent on whether or not it hit r/all–the main page of Reddit. If your post does that, it’s immediately exposed to 10x the number of people and immediately gets upvoted.

On my pun post, I get a couple reblogs. And those reblogs get a couple reblogs–nobody really adds any content to the post, it just gets a couple reblogs here and there.

There’s a specific chain of reblogs that I’d like to focus on. The most popular post on this chain has about 25 reblogs on it. Half the posts have three reblogs or fewer. Five posts in this chain have just one reblog total.

But the reblog chain keeps going. And going. It breaches containment many times over. And finally, after a chain THIRTY SIX posts long, at 9:30 AM, July 22nd this morning, it hits a popular account.

A Tumblr reblog graph. It shows "Original Post" and "My Addition" in the bottom right, and a long, winding path of reblogs leading to a popular post on the far leftALT

99% percent of the people who have seen the post–virtually unchanged from how it left my dash–have seen it because it was curated by 36 different people. That’s insane to me.

None of those 36 people know that they’re part of this chain. They saw a post, reblogged it, and moved on. If any one of these people had not reblogged, the post would have a fraction of the impact it has.

And yet, after two weeks, the post has effectively hit the main page of tumblr. It was picked up, only because people liked it enough to show it to their followers. There were no algorithms necessary.

You really, truly, cannot get this on any other website.

Reblog the reblogging post.

Like to ignore its wisdom.