my favorite thing about the cask of amontillado meme (which I LOVE) is that it displays, yet again, how difficult millennials on the internet are to predict. oh, giant company, you want your advertisement to go viral? well this week the kids are obsessed with a short story written in 1846 good fucking luck

oh my dear marketing man,you want me to explain how to track this? well, I could show you a chart that indicates the next five big memes. it is down in my basement, though it is quite cold, and surely you have another engagement to attend.