AMC Entertainment’s new CEO Adam Aron wants to appeal to more to millennials by letting them use their phones in theaters.

“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear ‘please cut off your left arm above the elbow,’” Aron tells Variety. “You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.” Aron believes that AMC needs “to reshape our product in some concrete ways so that millennials go to movie theaters with the same degree of intensity as baby boomers went to movie theaters throughout their lives.”

The CEO is aware that his company is “going to have to figure out a way to do it that doesn’t disturb today’s audiences.” When asked whether there might be certain sections that allow texting, Aron replies “That’s one possibility. What may be more likely is we take specific auditoriums and make them more texting-friendly.”

do old ppl honestly think phones are stapled to our hands and we can’t control ourselves for longer than an hour and a half

i hate every literal thing about this
right down to the condescending ceo

9 times outta  10 when im at a movie theater and the movie is being disrupted it’s either because a 60 year old won’t shut up or a toddler won’t stop screaming

9 times outta 10 22 year olds are the one shushing people or tellin them to shut the fuck up

How to get millennials to go to the movies more:

1) Retire so we can actually achieve career-level jobs and have some extra cash to go to the movies, AND/OR

2) Pay us a livable minimum wage so we have enough to live on and maybe have some extra cash to go to the movies.

3) Create movies that aren’t all about cis, straight, white people.

4) I mean lowering ticket price would help too