A message from a few of the trans staff at Tumblr & Automattic:
We want trans people, and LGBTQ+ people broadly, to feel welcome on Tumblr, in part because we as trans people at Tumblr and Automattic want it to be a space where we ourselves feel included. We want to feel like this is a platform that supports us and fights for our safety. Tumblr is made brighter and more vibrant by your presence, and the LGBTQ+ folks who help run it are fighting all the time for this, for you, internally.
A few days ago, Matt Mullenweg (the CEO of Automattic, Tumblr’s parent company) responded to a user’s ask about an account suspension in a way that negatively affected Tumblr’s LGBTQ+ community. We believe that Matt’s response to this ask and his continued commentary has been unwarranted and harmful. Tumblr staff do not comment on moderation decisions as a matter of policy for a variety of reasons—including the privacy of those involved, and the practicalities of moderating thousands of reports a day. The downside of this policy is that it is very easy for rumors and incorrect information about actions taken by our Trust & Safety team to spread unchecked. Given this, we want to clarify a few different pieces of this situation:
- The reality of predstrogen’s suspension was not accurately conveyed, and made it seem like we were reaching for opportunities to ban trans feminine people on the platform. This is not the case. The example comment shared in the post linked above does not meet our definition of a realistic threat of violence, and was not the deciding factor in the account suspension.
- Matt thereafter failed to recognize the harm to the community as a result of this suspension. Matt does not speak on behalf of the LGBTQ+ people who help run Tumblr or Automattic, and we were not consulted in the construction of a response to these events.
- Last year, the “mature” and “sexual themes” community labels were erroneously applied to some users’ posts. An outside team of contractors tasked with applying community labels to posts were responsible for this larger trend of mislabeling trans-related content. When our Trust & Safety team discovered this issue (thanks largely to reports from the community), we removed the contracted team’s ability to apply community labels and added more oversight to ensure it does not happen again. In the Staff post about this, LGBTQ+ staff pushed to be more transparent but were overruled by leadership. The termination of a contractor mentioned in the original ask response was for an unrelated incident which was incorrectly attributed to this case. We regret that the mislabeling ever happened, and the negative impact it has had on the trans community on Tumblr.
- Transition timelines are not against our community guidelines, and weren’t a factor considered by the moderation team when discussing suspensions and subsequent appeals. We do not take action against content that is related to transitioning or trans bodies unless it includes violations of the Community Guidelines.
- When it comes to the experience of trans folks on Tumblr encountering transphobic content, and interacting with bigoted users, we understand and share your frustrations. Tumblr’s policies, and Automattic’s policies, are written to ensure freedom of speech and expression. We prohibit harassment as defined in our Community Guidelines, but we know that this policy falls short of protecting users from the wider scope of harmful speech often used against LGBTQ+ and other marginalized people.
- Going forward, Tumblr is taking the following actions:
- Prioritizing anti-harassment features that will empower users to more effectively protect themselves from harassment.
- Building more internal tooling for us as Staff to proactively identify and mitigate instances of harassment.
- Reviewing which of the tags frequently used by the trans community are blocked, and working to make them available next week.
We’re sorry for how this all transpired, and we’re actively fighting to make our voices heard more and prevent something like this from happening again in the future. We know firsthand that having to deal with situations like this as a Tumblr user is difficult, particularly as a member of an already frequently targeted and harassed community. We know it will take time to regain your trust, and we’re going to put in the work to rebuild it.
We appreciate the space we have been given to express our concerns and dissent, and we are thankful that Matt’s (and Automattic’s) strong commitment to freedom of expression has facilitated it.
We will continue to fight to make Tumblr safe for us all.
— This statement was authored by multiple trans employees of Tumblr and Automattic.
i think most of the negative commenters here have no idea how to read corpo-speak when the employees actually care but their bosses are making dumbass decisions. people are acting like the staff who wrote this are oppressors when they’re literally saying they are having to fight internally to be heard by the people making decisions.
this basically says, “sorry our CEO is being a dipshit, we really don’t like it and we were overruled on decisions that made things worse. now that he’s blown this up we can finally do the things higher-ups didn’t let us do earlier.”
the note about being thankful for “matt’s strong commitment to freedom of expression”, i’m not sure how sincere it is, but it reads to me like “thanks for not firing us for making this post, and thanks for listening (or being strong-armed into listening) to us when we told you that you’re fucking things up and you should let us fix it.”
my heart goes out to y’all for dealing with this bullshit, both internally and externally, and i hope you get the changes that you want and deserve to make tumblr a better workplace and a better posting zone. a lot of ppl really don’t understand how hard it is to be in a company whose work you believe in when leadership is doing things you disagree with and you have to thread the needle of communicating that while being professional (i.e. compliant with corporate communication guidelines).
Corpo speak professional here. I’m the lawyer that corpo consults when they want to make a corpo speak apology or do some PR management.
In all my career, I have never seen a corporation issue a public statement written by line employees like the post above on an official account. A corporation will always issue an apology or something like this from the highest level – the CEO itself or speaking on behalf of the corporation as a whole, written by their lawyers and/or PR team.
For Tumblr to allow and issue a statement written by employees speaking on behalf of themselves is incredibly rare and frankly shows tumblrs commitment to it’s queer staff and users.
That in and of itself should make this be a positive sign
I’ve asked this question before and been surprised by the results, now I have access to more weirdos it’s your problem:
It is the middle of a Sunday afternoon. You have nothing on, and aren’t expecting visitors, deliveries or post.
Unexpectedly, there is a knock at the door.
Not naming options to skew votes but…
I think there’s something fundamentally baffling with the way most of you think.
He walk…
Like, obviously Matt deserves crap for how he’s been handling this situation, but I feel like people have been focusing on the wrong thing.
[Image ID: An edit of the “Wow Cool Robot” meme. A Gundam, labelled “Predstrogen getting banned” fires a laser, which in turn is labelled “Transfems are targets of disinformation and false reports, and need all the love and support they can get.” in the middle of the beam. Underneath the laser is an onlooker who remarks “Wow!! Fuck the CEO in particular!”/.End ID]
“The statue Lovers dragons is located in the Sea Garden of Varna, near the swimming complex Primorski, Bulgaria. The sculpture was created in October 2010.”
New charm I’ve been working on
heres my advice to any followers i have who are young. Don’t delete things when you think you’ve outgrown them or they’re cringy. If you make youtube videos just private them don’t delete them. Save your files, you can bury them in multiple sub-folders if you think they’re cringe now but DON’T DELETE THEM! It doesn’t feel like it now but years in the future you will look back fondly at who you were and wish you still had those things.
heres my advice to any followers i have who are young. Don’t delete things when you think you’ve outgrown them or they’re cringy. If you make youtube videos just private them don’t delete them. Save your files, you can bury them in multiple sub-folders if you think they’re cringe now but DON’T DELETE THEM! It doesn’t feel like it now but years in the future you will look back fondly at who you were and wish you still had those things.
jv:
I’m not sure Matt realizes how bad he’s fumbled this whole situation. I don’t think he will ever understand how big a misstep this was. He seems to think Avery is like, one bad actor who is maliciously overblowing the situation to embarrass him.
I dont think he realizes he has completely kneecapped his credibility. For the rest of his tenure here, he will be seen as an object of pity and derision, the butt of an embarrassing joke, a toxic asshole to be avoided at all costs.
like hey, if the man wants to actually finish his sabbatical, talk to his PR team, and return with a proper apology, I would welcome it. I don’t think any of us expect the CEO to be some perfect woke crusader, but we do expect a reasonable amount of effort, dialogue, and transparency. We want level-headed action, not temper tantrums. An apology would be appreciated.
I want to believe in this, that it can be repaired somehow. But in the last couple days the way the bans are striking out at people who are just discussing the situation, overwhelmingly trans women, makes this whole thing seem like kind of an end-of-days gotterdammerung that’s impossible to come back from. I hope I’m wrong. I would be delighted to be wrong
Oh make no mistake this is me grinding my teeth and spitting about how DELIGHTED I would be to be PEOVED wrong. But I’m not exactly holding out hope here.
Look, I worked for the guy for 8 years (pretty closely, for most of the time I reported to someone who was reporting directly to him) and I didn’t see him owning a mistake even once. Even in cases where he was the very obvious source of something bad happening, he always deflected blame, put it on someone else, or pretended it was an unavoidable result.
The very best you can expect from him is a “I’m sorry you are being offended by my very reasonable actions” kind of apology. For MM, self-reflection means “I’ll do better next time, I should have realized how everyone else was going to fail me on this”.
But I honestly think this time he is way past that point.